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Pratt & Whitney Canada's PT6 Nation Social Media Campaign Wins Top Honours for Flight Global's Webbie Award

Feb 16, 2011 - 10:45 AM

- PT6nation.com is a unique location for enthusiasts to meet and share stories

- Social media to promote vision of customer service

MONTRÉAL, QUÉBEC, CANADA--(Marketwire - Feb. 16, 2011) - Pratt & Whitney Canada (P&WC) is proud to announce that the company's innovative online campaign resource, PT6Nation, has been awarded a Flight Global 'Webbie' award. PT6Nation, a comprehensive, customer-focused online community, which brings together thousands of P&WC's PT6 engine operators, won first place in the category for "Best Use of Social Media." P&WC is a United Technologies Corp. (NYSE:UTX) company.

"We are thrilled to be honoured by Flight Global, a leading authority in aviation news, for our work on PT6Nation," said Nancy German, Vice President, Communications, Pratt & Whitney Canada. "PT6Nation is an online platform that that brings together the PT6 engine community to tell the story of how this extraordinary product is used every day around the world."

Since launching on December 1, 2010 PT6Nation has:  

  • More than 6,215 unique visitors

  • More than 28,000 page views (on 8,420 site visits)

  • More than 500 registered citizens

  • More than 490 Twitter followers

  • More than 280 Facebook fans

"There are thousands of individuals that depend on the PT6 engine. We saw an exciting opportunity to bring these engine operators together in a dynamic online community where they could discuss the engine and talk with each other about professional needs and issues," said Marketing Communications Manager Matthew M. Perra. "PT6Nation has become a forum for enthusiasts and customers to connect with one another and we are excited for what the future holds for the project," he continued.

According to Flight Global's competition judges, "P&WC successfully started the first OEM-run social network, stepping outside the bounds of the established networks such as Facebook and Twitter, but harnessing their integration. P&WC has formed a niche community around its "PT6 nation" of 6000+ operators, by stepping past the traditionally conservative and risk-averse corporate culture that can slow the adoption of social media strategies. P&WC has successfully developed a B2C tool to connect with its customer base in an open digital medium."

"The PT6 engine's reputation for excellence and efficiency has been fostered for more than 4 decades, and P&WC has worked vigorously to continue development of the cutting-edge engine technology," German concluded.

About the PT6 Engine

The first PT6 engine model was launched 47 years ago as Canada's first small gas turbine engine and has continued to evolve with customer needs and through the application of innovative technology. Known around the world for its reliability and durability, the PT6 has captured more than 130 applications for business, commuter, helicopters, utility, and trainer aircraft. With more than 46,000 engines delivered, and more than 350 million hours flown, the PT6 is the world's most popular engine in its class.

About Pratt & Whitney Canada

Founded in 1928 and a global leader in aerospace, Pratt & Whitney Canada is shaping the future of business aviation with dependable, high-technology engines. Every second, a Pratt & Whitney Canada-powered aircraft takes off or lands somewhere in the world. Pratt & Whitney Canada's engines, with more than 500 million hours in the air, are a benchmark for innovative design, dispatch reliability, operating economics and easy maintenance. Pratt & Whitney Canada is firmly committed to ensuring that its products are designed, produced and operated while minimizing environmental impacts throughout their life cycle.

There are currently more than 50,000 engines in service on over 25,000 aircraft operated by some 10,000 operators in 198 countries. The most extensive support network in the industry, which includes more than 30 company-owned and designated service facilities, supports this global fleet.

Based in Montreal, Quebec (Canada), Pratt & Whitney Canada is a United Technologies Corp. company (NYSE:UTX). UTC is a diversified company providing high technology products and services to the global aerospace and building industries.



Contact
Pratt & Whitney Canada
Anna di Giorgio
1-514-244-4756
anna.di.giorgio@pwc.ca
or
Pratt & Whitney Canada
Matthew Perra
1-514-827-5625
matthew.perra@pwc.ca
www.pwc.ca